New adidas Athletics category engineered to maximise athletes' pre-match focus

By Spark PR & Activate

Offering a fresh perspective on athlete pre-match outwear, adidas announced on Tuesday its first release from their new Athletics category: the Z.N.E. Hoodie. The adidas Athletics category delivers a unique take on traditional pre-match outwear, specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete and when it really matters.
For any athlete, maintaining concentration immediately before they take to the field or when they’re in the zone is vital to their performance. The adidas Z.N.E. Hoodie forms part of the new adidas athletics category, launched on 10th September. The new category champions a unique and fresh point of view, celebrating and highlighting the untold stories of athletes on game day, and capturing the journey 24-hours before and after athletes take the field of play.  

The adidas Z.N.E. Hoodie was designed with this need for pre-match focus in mind, helping athletes stay mentally strong thanks to three key elements; reduced noise distraction, minimal visionary distraction and protection from discomfort. It combines cutting-edge craftsmanship with luxe fabric and a striking aesthetic to make it a sportswear essential, whether for performance or leisure.
The over-sized hood combines double-layered side and front panels to eliminate outside distractions, keeping the athlete warm and focused. It is large enough to accommodate over-ear headphones, enabling the pre-game music rituals synonymous with elite athletes. The hoodie’s premium, heavyweight cotton/polyester/elastane blend is designed for comfort: a “Made 2 Move” seam construction and dropped shoulder ensures the athlete can move freely and gives it a bold, modern look. Hidden zipper pockets are perfect for storing personal items when on-the-go. A discreet inner label carries a motivational message celebrating the mental strength and focus of athletes.

Michael Krapohl, adidas Senior Product Manager said of the adidas Z.N.E. Hoodie, “Our athletes compete in front of huge, passionate crowds, and need to maintain their focus under immense pressure. A lack of focus can be the difference between winning or losing. We designed the adidas Z.N.E. Hoodie to allow athletes of all sports to tune in to their pre-game strategies and personal rituals, and to centre themselves ready for the challenge ahead. Aesthetically, we are passionate about creating products with the finest crafted details and a sleek, athletic look.”
The adidas Z.N.E. Hoodie is available in New Zealand from 7th September at a RRP of $150 from, adidas retail stores and selected sporting retailers. To learn more, visit Follow @adidasnz on Instagram and use the hashtag #findfocus to join the conversation.
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