MTB

WTB Targets Enduro with New 27.5+ Bridger Tire

By DJC Media

WTB released a new 27.5+ TCS tread pattern called the Bridger 3.0 at day one of the Taipei International Cycle Show.  The Bridger 3.0 27.5+ tire features an open tread pattern composed of square shaped blocks designed for aggressive riding applications including the enduro segment.



“The Bridger shows that we are once again thinking beyond conventionality,” stated Chris Feucht, WTB’s product manager.  “Rather than stick within the confines of traditional plus sized tire applications, we are directly targeting aggressive riding.  We are offering the Bridger 3.0 27.5+ tire in a TCS Tough: High Grip option.  Sticky Gravity DNA rubber coating a full 2-ply casing begs for technical descents.  There is really no reason why this tire size isn’t perfect for aggressive riding applications.”

WTB TCS Tough tires feature WTB’s Enduro Casing, composed of two full layers of their sealant-optimized Lightweight Casing.  TCS Tough tires are then broken down into High Grip and Fast Rolling options, primarily intended for front (High Grip) and rear (Fast Rolling) uses.

WTB introduced TCS Tough: High Grip tires first with the Breakout tire just over one year ago at Taipei Show in 2014.  Existing applicable patterns within the line underwent the change over the past year.

“The Bridger 3.0 27.5+ TCS Tough: High Grip tire marks quite an opportunity for bicycle brands,” explained Jason Moeschler, WTB’s global OEM sales manager.  “It allows ground up design – the tire has come before the bike, a capable full suspension needs a tire like this.  We started this size and we are continuing to drive it through broadening its application and usage.”

WTB Bridger 3.0 27.5+ tires will be available in TCS Tough: High Grip and TCS Light: Fast Rolling options.  WTB lists preproduction weights of 1235g and 1510g for TCS Light: Fast Rolling and TCS Tough: High Grip options with a projected availability of August 2015.  Bridger 3.0 27.5+ TCS Tough: High Grip tires will retail for $76.95 while TCS Light: Fast Rolling tires will carry a $67.95 MSRP.

About TCS

WTB’s proprietary sealant tubeless system, TCS (Tubeless Compatible System,) revolutionized rims and tires in 2009 when combining ETRTO, ISO, and UST standards with light tubeless rotational weights.  Never before had a standards-based tubeless system weighed so little.  Certified as the first sealant-based tires for the UST system in 2012 by Mavic, TCS continues to push the boundaries of what’s possible through purpose-built tires and rims tailor-made for every discipline of cycling.  Learn more about what’s possible at wtb.com/tcs

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products.  Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.