TRIATHLON

World's Multisport Decision-Makers Gather at World's Largest Long-distance Event

By Challenge Family

Triathlon Business International (TBI) announced that it has finalized plans with TEAMChallenge GmbH to host the 2nd Global Triathlon Business Conference July 9-11 in Roth, Germany in conjunction with DATEV Challenge Roth on July 12. The inaugural TBI Global Conference was held in September 2013 in London, preceding the ITU Triathlon World Championships Grand Final and was a very successful forum for businesses and multisport professionals who makes their living in the fastest growing sport in the world.

“This is an exciting opportunity for TBI and Challenge Family to bring together the world’s multisport decision-makers at the world’s largest long distance event, Challenge Roth,” said TEAMChallenge CEO Felix Walchshöfer. “Most European decision-makers within the sport will be coming to Roth in July, so it makes sense to partner with TBI to create a symposium where business leaders can acquire new information, make new contacts and advance their business and the business of triathlon.”

The second TBI global conference will target global equipment and apparel manufacturers, service providers, technology providers, industry executives, event directors, coaches and other professionals who operate in the swim-bike-run world. The conference will focus on the business of the sport – trends, challenges, growth forecasts, promoting the sport, new technology, social media and mobile trends; international mergers/acquisitions; and other topics designed specifically to bring insights into the market forces that shape the globalization and growth of triathlon, and its related sports of swimming, biking and running.

“When Felix [Walchshöfer] and I first started talking about Challenge Family hosting a conference during Challenge Roth, it immediately made perfect sense,” said TBI president Jack Caress. “With so many major multisport decision-makers already in Roth for the race, it’s a prime opportunity to talk about how we can advance the sport from a global business perspective, which will translate into more growth for the sport.”

As new information about the 2015 TBI Global Business Conference becomes available it will be posted on TBI’s website and Facebook page.