FEATURE

I GOT THIS - punchy new adidas campaign connects with Kiwi women gym athletes

By Spark PR & Activate

The power and determination of women’s training is captured in the new adidas I GOT THIS campaign, which focuses on the unique needs of Kiwi women gym athletes and launches a new women’s training apparel range.

Launched yesterday, the I GOT THIS campaign taps into the insight that for many active women, gym training is their main sport and they remain focused and committed to their training routines all year round. The new I GOT THIS range is tailored to meet their unique needs.


Photo courtesy of Spark PR & Activate

The campaign adopts a strong, bold and powerful tonality across channels, including retail, digital and social. The attention-grabbing content is authentic, visceral and compelling; showing the athletic woman living an active life her way, across multiple training methods.

As part of the eagerly anticipated adidas SS16 collection, the I GOT THIS women’s apparel range offers everything the active woman needs to ensure she can work out to the full and look great doing it.


Photo courtesy of Spark PR & Activate

The I GOT THIS range features the high support Racer Back Bra which offers the perfect fit with custom construction for every size, maximum ventilation due to breathable filter foam pads, and adjustable side closures make it easy to take on and off.


Photo courtesy of Spark PR & Activate

The Ultimate Tights 2.0 live up to their name thanks to all new opaque material means better coverage no matter how extreme your workout, a super-flattering fit with an re-engineered waistband and Climalite fabric that keeps you dry.

The adidas I GOT THIS range is available now at www.adidas.co.nz/women-training, adidas Sport Performance stores and select retailers.